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How Proalpha Uses Gain to Move Faster and Compete with Larger M&A Teams

The Challenge:
Creating a Complete View of Private Companies Faster
Use Cases:
Market intelligence
Deal preparation
The Results:
Curated Private Market Intelligence in One Platform
For more than three decades, Proalpha has been a digital sparring partner for small and mid-sized businesses. With 66 locations, 2,500 employees worldwide and more than 17,500 customers across manufacturing, wholesale and other industries, Proalpha and its partners provide ERP and business applications that form the digital backbone of customers’ value chains.
Creating a Complete View of Private Companies Faster
Proalpha’s M&A team relies on high-quality market intelligence to identify, assess and prepare potential acquisition opportunities. While the team already used intelligence platforms, these tools mainly provided entity-level information on target companies.
To build a truly comprehensive view, the team still had to combine information from multiple sources manually. This made private company research time-consuming and limited the speed at which the team could develop market perspectives and identify relevant inroads.
The Solution:
Curated Private Market Intelligence in One Platform
Proalpha chose Gain to bring together curated private company data, deal intelligence, conference information and market context in one connected platform. The solution combines AI-powered data with analyst research and proprietary insights, giving the M&A team a more reliable and holistic starting point for its research.
Instead of moving between separate tools, the team can now access company profiles, acquisition history, competitive landscapes, key stakeholders, investors and advisors from a single source. This helps Proalpha focus faster on the companies and markets that matter most.
Use Cases:
Private company research
Market intelligence
Deal preparation
The results:
Faster Research, Better Context and Stronger Deal Preparation
Faster private company research: Proalpha can build a deeper understanding of target companies before committing additional resources to detailed analysis.
More complete market context: The team gains a clearer view of competitive landscapes, relevant market players and potential entry points in attractive segments.
Stronger deal preparation: Company profiles, deal history and stakeholder information provide a stronger starting point for financial and strategic analysis.
A shared knowledge base: Gain serves as a single source of truth for private market intelligence across the M&A team.



